Best email marketing automation software

Choose an email automation platform by the campaigns and decisions it must support—not by the length of its feature list.

Five filters that narrow the market quickly

1. How complex are your customer journeys?
2. Do you need a built-in CRM or only contact management?
3. Which behavioral events must trigger messages?
4. How sophisticated must segmentation and personalization become?
5. Which integrations are essential to your operating stack?

Do not ignore maintainability

The most capable platform is not automatically the best fit. Consider who will build, audit and update automations after launch.

For one current option, read our ActiveCampaign review. If you're coming from a simpler email tool, see ActiveCampaign vs Mailchimp.