ActiveCampaign

ActiveCampaign pricing & plans explained

ActiveCampaign's pricing is tiered and can vary with plan, contact level and optional capabilities. This page focuses on how to evaluate the structure rather than freezing a quote that may later become stale.

Pricing changes. Always confirm the final price and included features on ActiveCampaign's official pricing page before purchasing.

Current plan structure

ActiveCampaign's August 2026 help documentation describes base Email plans and WhatsApp plans, with options to combine WhatsApp with eligible Email tiers. It also lists optional capabilities such as SMS, Custom Reporting, Transactional Email and Enhanced CRM add-ons.

How to choose a tier

  1. List the automations you need now.
  2. Identify features that are plan-gated or add-ons.
  3. Model your expected contact count.
  4. Check user, channel and reporting requirements.
  5. Compare the resulting total cost with at least one credible alternative.

Do not choose on sticker price alone

A cheaper plan can be costly if it forces manual work; a more capable plan can be wasteful if its advanced functionality goes unused. Evaluate the workflow you actually intend to maintain.

Next read our ActiveCampaign review or alternatives guide.

See current pricingUse the official page for live prices and packaging.
Official pricing